10 graphic design trends 2019

Augmented and mixed reality, mythical perception of the universe, craft, hand-made, abstraction, allegory and strange visualization conquer the hearts of illustrators and consumers.


This trend is not limited to graphic design. She fit in perfectly with the creation of logo designs. When Instagram changed its logo in 2016 using color transitions, no one thought the technique would become so popular. Experts predict that gradients will soon be mostly two-tone. It looks quite interesting. This means that it will be in demand among designers and their clients.

Holographic design

If you analyze the field of design with an open mind, you should still pay tribute to holography. But you need to make a reservation – she was at the peak of popular futuristic trends. Now it is just one of the trends that coexist on a par with the rest, although it is still glamorous and mesmerizing.


Although technology is booming now, craft remains trending and hand-made illustrations are highly sought after. Uniqueness of form, texture, imperfect perfection, lines, in which the impulse of the artist is felt.

The ripple effect

This visual effect became popular last year, and in 2019 it firmly consolidated its position. It consists in the fact that the image is deliberately presented as if it is damaged. Light, airy elements can evoke a variety of emotions and sensations in design. And what is especially nice – waves and gentle lines can be combined and applied in various ways, which gives a lot of room for the designer’s imagination. It is predicted that “wavy” images will continue to take over the design world.

Strange illustrations. Metaphors

Usually, these styles are loved in editorial offices, where freshness and originality are valued more than perfect and brilliant graphics. Recently, advertising has also begun to take an interest in similar trends in illustration. Clever illustration is becoming more and more popular, which is based on the principles of metaphors, irony and the play of visual elements.

Double exposure

Despite the fact that some designers have put off the doubling technique for a while, we are definitely seeing an increased interest in this tool. If you suddenly see double in your eyes, perhaps this is just a fashion trend in 2019. Here are some examples:

Double light

The effect has something to do with duplication. But here, not literally a twin image is used, but a two-color light or shadow. As a result, even a simple trivial composition starts to look more dynamic and poignant.

Handmade digitization

Potential trend leader in 2019. Modern tools for working with graphic objects have advanced so much that they made it possible to push the usual brushes in Photoshop into the background. Their time is already over. Freehand drawings are now perfectly transferred to the digital space and are complemented by unique effects.

Augmented reality

At first glance, augmented reality may not seem as exciting as virtual reality, but it can bring great benefits in everyday life. It has great potential in itself, as it transfers elements from the virtual world to the real one, complementing the things that we are able to see, hear or even feel.

Augmented reality is actually an ordinary reality in which digital graphics are added, such as text labels superimposed on real physical objects. They can be seen, for example, if you use Google Glass or other similar devices.


Mixed reality

So far, mixed reality (MR) is widely used in the military sector, urban design and construction. Microsoft is pushing this technology forward through products such as Windows Mixed Reality and HoloLens.

Unfortunately, the term “augmented reality” is still so widespread that it is also called mixed reality. This term is used by both Apple and Google, so most people simply do not think about the difference between computer graphics, which provide certain additional information on objects in the real world, and computer graphics that the consumer would not be able to distinguish from real ones.


Creativity is increasingly intertwined with technology. And this leads to new hybrid forms and rethinking of old approaches and rules. The illustration is no exception. On the contrary, illustration is increasingly intertwined with new technologies.